Inbound Marketing

The video we watched in class about Hubspot and their inbound marketing strategy was very relevant and useful to our class.  Inbound marketing is a new technique of marketing that can be very useful for businesses today and the way people use the internet and choose which companies to conduct business with.  Classic marketing techniques are becoming more and more outdated as technology continues to rapidly advance.  Businesses are moving away from cold-calling, spam email, and interruptive ads as consumers are less likely to respond to these methods of marketing.  People are tired of getting ads shoved in their faces.

Inbound marketing is more about attracting the consumer instead of pushing ads onto them.  For example, people hate when they click on something thinking that it will take them to what they want to see but then are bombarded with unrelated ads that ultimately make them turn away from the original thing they wanted to see.  Inbound marketing gets rid of this and directs people right to what they want to be directed towards.  This instills trust between the consumer and the company which ultimately turns into more business for that particular company.