Introduction to AdWords

This week of class we learned about Google AdWords and how it works.  AdWords is a very effective method to advertise your business as people are online and using Google now more than ever.  Everyone uses Google to search for things and AdWords helps your company stand out from the crowd.  The way AdWords works is you set certain key words that you think people will type when searching for a business like the one you have and then Google displays your business in the search results based off of certain criteria, such as Ad Rank and CTR, or click through rate.

Based on your scores in Ad Rank and CTR, Google places your business higher or lower in the search results.  Also, you can pay for better positioning in the results instead of having just organic results, meaning the normal results that every website gets when they are searched for on Google.  You can pay per click to achieve higher positioning on Google.  You can also track how well your ads are doing and see how many times people visit your website and you can adjust your ad based off your results.  AdWords is a great way to build awareness of your brand and create traffic on your website.