Google AdWords is a key player in search engine marketing that can very effectively help your business thrive, but it can also hurt your business if you do not manage your account correctly. When creating an AdWords account, you are presented with Ad Groups and campaigns that you can easily manage and tailor to you target audience. An AdWords campaign might not be the most complex type of campaign, but organization and maintenance is very important. You need to make sure that your keywords are relevant to what your business is about so that every click you get matters. You do not want to be paying for unwanted clicks. Keeping up with your campaigns will help minimize errors.
AdWords is key in getting your company name out there and is also one of the cheaper methods of advertising because you pay what you want to pay. Granted, the more you pay for clicks could end up increasing your Ad Rank, but increasing the quality of your website also plays a factor. The more people that visit and stay on your website will factor in with your search engine ranking. The biggest aspect of AdWords that I took from this class session is that maintenance is key. Keep your campaigns relevant and reap the rewards.
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