Running a Google Adwords campaign for the National Tiger Sanctuary has proven to be effective and gives a good example of how to manage a campaign. I have been able to really get some good hands-on experience with Adwords while doing this project. The tiger I chose to create a campaign for is Tigger. The landing page for my ad is the biography of Tigger the albino tiger.
When creating this ad I thought about what might grab people's attention when searching for tigers or tiger-related topics. Using the word albino proved to be very successful as I have registered a fairly generous amount of clicks. Also, with the help of Keyword Planner tool, I was able to find more related keywords that help create more traffic to the website.
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