This week we created a Google Adwords account to help advertise a website of our choice. Google Adwords is an advertising medium used by just about every business that has a website. Adwords is the results page of the search engine Google. All the listings and results are the ads made by all the various companies. You can either have organic search results or you can pay using Adwords in order to optimize your company's search results. Using Adwords is a great way to get traffic to your website and acquire more customers.
I chose to create an Adwords account for the CASA marketing website. CASA Curriculum is a website that has a ton of information on digital marketing that is free to access. What better way to help educate people on digital marketing than to use digital marketing tactics though the use of Adwords. With an increasingly digitalizing world, it is important to get to know how things work because more and more companies are becoming heavily reliant on the Internet and other new, tech-savvy methods of marketing.
No comments:
Post a Comment