Customer Delight(Hubspot)

Delight is the last phase in the Inbound Marketing methodology.  Some companies don't pay too much attention to customer delight, or customer satisfaction, and they are missing out on a lot when they do not think of the customer.  Just because someone used you service or product once, doesn't mean they will continue to do so.  In order to maintain healthy and lasting relationships with customers you need to consider customer delight.  When your customers are delighted about your company, they will spread the word and that could potentially land your business even more customers.

How does one delight their customers you ask?

Every time you are in contact with a customer, you are adding to their experience they are having with your company.  This could mean you are either gaining trust from them, or losing trust based on how they are being treated or how they think they are being treated.  The three pillars that are used to build and keep trust with customers are Innovation, Communication, and Education.  Innovate to serve your clients with the best possible product, communicate to learn about the customer and get a feel for what they desire, and lastly, educate them to grow their knowledge because empowering is better than ignoring.