Hubspot Smarketing

Smarketing is the combination of sales and marketing.  Sales and marketing need to be on the same page because they are both closely related.  Marketing gets your company the sales.  If your marketing strategy and sales strategy are different, then you risk your whole business plan not working.  When changing to an inbound marketing strategy, it is important that your sales team takes on an inbound strategy as well.

Inbound Marketing is all about attracting customers towards your company, rather than the traditional method of pushing your product onto your customers.  These traditional ways are getting outdated and people do not respond positively to "in-your-face" marketing anymore as a whole.  They want to feel as if they are making the decision themselves and not being forced to buy something.  Inbound marketing helps with that and it is important that your sales team switches over, too, to avoid any confusion.