SEO Chapter 2

HTML Tags:

As we know, spiders or crawlers can only read text. When spiders scan a website it actually scans the HTML code of that particular website. There are several HTML tags such as Title tag, Meta tags, Alt tags etc. which should be integrates with the keywords, in terms of greater optimization of the website.

Title Tags:

The Title tag plays a very crucial role in optimizing any web site. Title tag is an HTML code that shows the words that appear in the title bar at the top of the browser. The Title tag is generally the first element of the web site. After that come the Meta tags and Header tags. Title tags contain the theme of the website and hence search engines give substantial importance to this tag. Title tags are the first impression of the web site for crawlers and all the major search engines evaluate the relevance of the website on the basis of the keywords present in the Title tag. This tag is also displayed on the SERP and results contain the text included in Title tag.

Customer Delight(Hubspot)

Delight is the last phase in the Inbound Marketing methodology.  Some companies don't pay too much attention to customer delight, or customer satisfaction, and they are missing out on a lot when they do not think of the customer.  Just because someone used you service or product once, doesn't mean they will continue to do so.  In order to maintain healthy and lasting relationships with customers you need to consider customer delight.  When your customers are delighted about your company, they will spread the word and that could potentially land your business even more customers.

How does one delight their customers you ask?

Every time you are in contact with a customer, you are adding to their experience they are having with your company.  This could mean you are either gaining trust from them, or losing trust based on how they are being treated or how they think they are being treated.  The three pillars that are used to build and keep trust with customers are Innovation, Communication, and Education.  Innovate to serve your clients with the best possible product, communicate to learn about the customer and get a feel for what they desire, and lastly, educate them to grow their knowledge because empowering is better than ignoring.

Google Adwords Account

This week we created a Google Adwords account to help advertise a website of our choice.  Google Adwords is an advertising medium used by just about every business that has a website.  Adwords is the results page of the search engine Google.  All the listings and results are the ads made by all the various companies.  You can either have organic search results or you can pay using Adwords in order to optimize your company's search results.  Using Adwords is a great way to get traffic to your website and acquire more customers.

I chose to create an Adwords account for the CASA marketing website.  CASA Curriculum is a website that has a ton of information on digital marketing that is free to access.  What better way to help educate people on digital marketing than to use digital marketing tactics though the use of Adwords.  With an increasingly digitalizing world, it is important to get to know how things work because more and more companies are becoming heavily reliant on the Internet and other new, tech-savvy methods of marketing.

Creating Content with a Purpose

Content. A lot of people will tell you that content is one of, if not the, most important aspect of a successful website or company.  Nobody wants to be on a website that is plain and boring, or too complex and difficult to navigate through.  Creating remarkable content can be a tricky process.  The internet has become a battleground for competing websites and it's all about survival of the fittest.  The power has switched from the salesperson to the hands of the consumer.  Nowadays, people can research anything they want on the internet and get millions of results.  In order to stand out against other companies, you need to make sure your website is attractive, easy to use, and helpful in answering any questions that your prospective customers might have.

When dealing with inbound marketing, content is a key player in the game of converting people into customers for your company.  Since inbound marketing is all about attracting the customer to your company rather than pushing your company onto them, it is important to have content that will stand out to them versus your competitors.  In order to stand out to your customers, you need to keep in mind your buyer persona and what they are looking for.  Just having remarkable content alone will help boost your SEO performance because if people like your website and continue to go on it, Google will notice this and rank you above others. 

SEO Google Analytics

There is so much more to search engine optimization than just trying to get to the top of a Google search.  The things going on behind the scenes in SEO are a vital part in a successful campaign.  Google Analytics is an important tool for any company that is looking for success with their campaigns.  It allows you to look in-depth at how many people are going to your website and how often.  Google Analytics also gives you information on how to adjust your keywords and descriptions in order to get more traffic on your website.

One of the most valuable things businesses have is time.  The quicker they can receive and interpret data the better.  Google Webmaster Tools helps with just that.  Instead of waiting fir an analyst to break everything down for you, Google Webmaster gives you feedback right on the spot.  It will tell you what your most effective keywords are, how you rank in searches, give you crawl reports, and much more.  All this information will help a business cater to what the consumers are interested in and help the website become more attractive to customers and prospective customers.  The more they know about what triggers customers' responses, the better they can adjust their website to meet the customer's needs and wants.  

Blog Tips

The Internet is becoming a "blog eat blog" world and companies are beginning to realize that blogging can very much help them succeed.  The internet is littered with blogs nowadays, so it is important to stand out from competitors as much as possible.  Creating remarkable content is the driving force when creating blogs because people want to be visually and cognitively stimulated.  Keep your buyer persona in mind above the rest when deciding what to blog about and then worry about search engine optimization.  SEO is important because it allows your blog to show up in favorable positions when people search for it.

To take full advantage of SEO while blogging, there are multiple things to consider and do.  For example, use keywords in the title and throughout the blog.  Also, a meta description is needed which is just a short synthesis about the blog in general.  Another major thing to take into consideration when creating blogs is mobile optimization.  People are on smartphones now more than ever before and they have become the main way of using the internet for a lot of people.  Mobile optimization allows for a clean, simplified look and structure of the website and blog that users will be able to swiftly navigate through while on their phones.  

Effective Blogging

Today's internet is becoming an increasingly important factor in business decisions being made by companies all over the globe.  Almost everyone uses the internet and a big use of the internet for people today is researching companies and comparing them to others.  Blogging is growing more and more every year and it is an important aspect that a company needs to consider having.  Having a blog can help customers get a feel for what your business is about and can help answer questions that they have. Also, instead of blogging just to improve search engine optimization, companies need to blog about things that will be relevant to their prospective customers.  People will be more likely to click on something that they can relate to and that can help them solve whatever problem they are facing.

Blogging is a great way to build brand awareness for your company and can help get people to notice your company.  An effective blog can help attract people to your website and turn them into customers. As long as you stick to your buyer persona and stay relevant to your target audience, you can have a successful blog that will drive traffic to your website without having to worry solely about SEO.